So, what’s all the fuss about Tag Manager for then, if Analytics stays the same? Tag Manager does offer some tools that allow website managers to track some even more granular information about user behavior. So you’ll still go to the same Analytics dashboard for user statistics if you’ve decided to add Google Tag Manager to your site - which is good! It means website owners don’t need to relearn a system to get the same information. Tag Manager offers no analytics, insights, or tracking on its own. Just like the name suggests, Tag Manager is a tool that allows website administrators more control over the snippets, integrations, tracking tools, and other scripts that run on their website when users come to visit. If you add Google Tag Manager to your site, it doesn’t mean that Google Analytics goes away.
It’s not an upgrade or an improvement the two are fundamentally different. What Google Tag Manager Offersīefore we talk about what Google Tag Manager does, it’s important to distinguish it from Google Analytics. Here’s an overview of why you might want to do this, and how you can accomplish it in a timely and effective manner. Within Continuous Development Agreements, we have been helping many organizations navigate the transition from Google Analytics to Google Tag Manager. More and more of our customers are also starting to see the advantages that Google Tag Manager can provide as well, and want to start using it on their existing websites without waiting for a complete site rebuild. Everyone knows the importance of tracking user trends on their website and understands the power behind the insights Google can help provide.
The value of Google Analytics is a no brainer.